Think New Games

A network of mobile games that share players, progress and rewards, so every game helps launch the next.

What it is

A platform that lets a portfolio of mobile games behave as one network. Players discover new games from inside the games they already play, and their identity, progress and rewards travel with them across the catalog. A shared backend connects what would otherwise be a dozen separate apps.

The hard parts

• One player identity across independent games: same player, same progress, same rewards, even when the games are built on different stacks.
• A cross-promotion engine that shows the right new game to the right player at the right moment, without feeling like an ad.
• Real-time analytics across sessions, events, revenue and funnels for the whole portfolio.
• A growing roster of original games (puzzle, trivia, casual and strategy) all connected to the same backend.

Outcomes

• Each new game launches with distribution from the existing audience.
• Lower player acquisition costs, because the network promotes itself.
• Cross-game data that no single game could provide on its own.
• Players who enjoy one game find the next without leaving the brand.

Where Think New helped

Think New is the platform behind Think New Games: the shared backend, the cross-promotion network, the analytics, and an active hand in the games themselves.