Case study

SmartClaw

Real claw machines played from a phone, and a fleet dashboard for the operators who run them.

  • Connected hardware
  • Mobile
  • Payments
Visit smartclaw.app
Screenshot of SmartClaw

Real claw machines, played from a phone and managed from a dashboard anywhere.

What it is

A connected arcade platform that brings physical claw machines online. Players play remotely from a mobile app. Operators manage their whole fleet from one dashboard. Cashless payments work without anyone touching a coin.

The hard parts

  • Three layers working as one: physical hardware on the floor, a cloud platform in the middle, and a consumer mobile app on top.
  • A small computer inside every cabinet talks to its machine in real time and stays in sync with the cloud, so when a player taps a button the claw moves within a fraction of a second.
  • Cashless payments wired directly into each play session.
  • Live video from every cabinet streamed to the player, so remote play feels like standing at the machine.

Outcomes

  • Operators diagnose, reconfigure and tune machines remotely.
  • A new revenue channel from players who never visit the venue.
  • Revenue, win rate and uptime per cabinet, visible in real time.
  • Venues can go cashless and skip the coin run.

Where Think New helped

Think New designed and built the whole stack: the hardware integration, the operator platform and the mobile app.

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